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Due diligence is probably the most critical stage in the
buying process. Many prospective buyers incorrectly identify this
period as strictly a financial review, but it goes far beyond that. Due
diligence encompasses complete investigation and review of the business.
One of the keys to buying a good business, comes from
your ability to learn the intimate details of the business. To identify
the strengths, weaknesses, pluses, minuses, growth opportunities and
areas of concern. If you do not do a flawless job of gathering
information, you will not be able to pull the trigger and complete the
transaction since you'll be uncertain about too many components of the
business.
When to Start the Due Diligence?
The investigation process must begin the moment a
business becomes of interest. Naturally, your goal is to make certain
that you uncover everything about any business before you buy it. You
don't have to meet the seller or even visit the business for your
research to begin. The Internet is an incredible tool that will allow
you to investigate the business, the industry, the competition, the
marketing, the suppliers, and on and on.
The importance of beginning your investigation early
on cannot be emphasized strongly enough. This way, you'll position
yourself to ask the proper questions to the seller. Once you progress to
the stage of an accepted offer, you will commence the inspection or
financial due diligence. This period usually lasts 10-30 days. This is
the time when you'll have access to all of the company's books and
records.
A Couple of Things to Keep in Mind
Allow Yourself Enough Time
Many
sellers will press for a very short inspection period; sometimes just
days. Don't get bullied into this - give yourself ample time to complete
this part of the process. You should allow for, negotiate and not
settle for less time than you comfortably need to complete a thorough
inspection / due diligence period. The financial review can usually be
done in days but there is more to investigate and that is why a 20
business day period is not unreasonable for larger businesses, while a
15 day period is needed for smaller ones in order to complete the review
and move the deal forward to closing.
Prepare Properly
Since
you'll have some time restrictions, provide the seller with a listing
of all of the materials required for you and/or your business supervisor
to complete this exercise. No matter what you're told, do not begin the
process until they have provided what you/your accountant need to
properly complete the review.
Dealing With Surprises
You'll
probably find some surprises; don't panic, it's normal. Work through
them. Get clarification. Build your case. Don't run to the seller every
time you find an inconsistency between what you've seen versus what you
were told. No business is perfect. The rule to follow is do not treat
any incidents as catastrophes or any catastrophes as incidents. If you
find a major problem, get your facts in order and you can then decide
the appropriate action to be taken with the seller (i.e. renegotiation,
walking from the deal, etc.)
If you have not gathered the right information or
failed to investigate the business thoroughly, you will not be 100%
certain of what to do. And so, you'll drop the project. Conversely, if
you do a flawless job of investigating the business, and everything else
adds up right, then making the final decision is simply one more step
in the process!
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